Apple insiders are now reporting that the plans to launch the new iPad with a giant book-burning were pulled at the last minute in favour of a simpler Powerpoint presentation.
To make up for the fact that people would just look at the iPad as a giant iPhone, and that there's only so much excitement you can get from standing up on a stage and saying 'look, you can surf the Internet, and look at photos, and do mail and stuff...', Jobs was quoted as saying
“I want a giant book burning. Every freakin' book you can get hold of. Even that Brit guy, Shakespeare, and all that literature 'n shit. Now that would be a launch.”
“And I'll personally toss a couple of Kindles onto the pile for good measure.”
Close advisors are reported to have counselled Jobs to wait and see that the iPad actually worked first, before they started burning stuff, and anyway, they had this Powerpoint presentation all worked out already and, look, you could put the screens out onto the Internet in real time, whereas live video of books burning would take up too much bandwidth, and have to be broadcast later, when the whole idea might have turned to ashes by then, so like, don't overdo it.
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